Principals
Håkan Swahn
Co-founder / President
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Håkan Swahn has over 20 years of experience in the restaurant and marketing fields. A MSc in Business Administration from the Stockholm School of Economics led him to a position as a brand executive for Procter & Gamble-Scandinavia. He moved to New York in 1980 as Assistant to the Swedish Trade Commissioner in New York.
In 1982, Swahn established Smörgåsbord, Inc. to aggressively promote Swedish foods throughout the U.S. Five years later Swahn opened restaurant Aquavit, which has since developed into one of New York City’s premier and most resilient restaurants.
Swahn established TRG together with Marcus Samuelsson in 2003. Parallel to his work with TRG, Swahn has for the last 3 years developed ‘Aquavit New York’, an Aquavit-branded flavored vodka for the international market. Swahn is a board member of the Swedish-American Chamber of Commerce and a member of its Executive Committee.
Marcus Samuelsson
Co-founder / Chief Creative Director
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Marcus Samuelsson has received more accolades than most chefs receive in a lifetime. After graduating the Culinary Institute in Gothenburg, Samuelsson apprenticed in Switzerland, Austria, France and the U.S.
In 1995, he was hired as Aquavit’s Executive Chef. Just three months later, Aquavit and 25-year old Samuelsson received a three-star rating from The New York Times. Samuelsson was honored with a James Beard Foundation Award in 1999 and 2003.
He has been individually recognized in Crain’s New York Business’ annual “40 under 40”, and was celebrated as one of “The Great Chefs of America” by The Culinary Institute of America. Samuelsson has been featured in numerous national publications and television programs. He was the third chef ever to write for The New York Times’ “Chef’s Column,” and is a contributing editor to Savoy magazine. Samuelsson is the author of three cookbooks and recently launched his first cooking show, Inner Chef with Marcus Samuelsson, on the Discovery Home Channel.
On the philanthropic front, Samuelsson serves on the Board of Directors of Careers Through Culinary Arts Program (C-CAP), and is an ambassador for the U.S. Fund for UNICEF. Samuelsson was in 2005 appointed Visiting Professor of International Culinary Science at the Umeå University School of Restaurant and Culinary Arts, and will in 2006 receive an honorary degree from Johnson & Wales University as Doctor of Culinary Arts.